Retail is for suckers. A cliché used by many perceptive shoppers that is truer than true. Beyond this point, I promise to avoid clichés and instead focus on providing you with invaluable information on how to get discounts on motocross gear. You don’t have to ride like James Stewart or Ryan Dungey to receive discounts. Besides, those guys get paid to wear motocross gear. You have to do two simple things – race and apply for sponsorship.
Most motocross racers are conscious of the two above things, but they neglect to do the second because they feel they are not good enough to be sponsored by a motocross apparel company. This is falser than a weeping crocodile (sorry, I couldn’t resist). The fact is motocross sponsors want your business and if you make a commitment to buy and wear only their motocross gear, most likely they are going to offer you some kind of discount sponsorship program. It’s a win-win situation for the both of you. You get boots, pants, shirts, gloves, and pads below retail value and they still make a profit by getting a new paying customer.
Some companies offer sponsorship programs that are tougher than other programs, so it’s up to you to find out who they are. If you are a top-ten novice rider at your local track, don’t expect an offer from Thor or Fox. Instead, target companies such as O’neal or AXO who are known to offer sponsorship discounts to riders at all levels.
Now that you know what kind of motocross gear you want to wear or need, it’s time to apply for sponsorship. Most likely, you’ll need a sponsorship resume. The first step is to visit a few motocross apparel websites and find information about their sponsorship program. Many companies give details about their program and the information they want on a sponsorship resume. Step two is to take that information and create an eye-catching, readable resume. Don’t go overboard with race results. Sponsors only want to see a few of your top results from the last couple of years. The third step is to apply. Send out that sponsor-winning resume to your company of choice during the time they accept applications (usually between September and December). Some companies accept applications through a sponsorship website or by online form.
Lastly, and the toughest part, is wait. Usually you are applying for sponsorship for the season to follow, so be patient. Your resume might be one out of a thousand a team manager must review, so it could take awhile. Use the time to browse through their catalog and pick our your motocross gear for next year.
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