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Loretta Lynn's Welcomes Returning Sponsors

2017 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship Welcomes Returning Sponsors to the 36th Annual Event
Largest Amateur Motocross Event Draws Industry's Top Companies

MORGANTOWN, W.Va. (July 20, 2017) - With the 36th Annual Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by Lucas Oil just around the corner, July 31 through August 5, MX Sports is pleased to welcome a host of returning sponsors back to the historic Loretta Lynn Ranch in Hurricane Mills, Tennessee. The industry's top companies, along with some of the biggest names in amateur racing, will join forces for the world's largest and most prestigious amateur motocross race.

Rocky Mountain ATV/MC continues to show their support for amateur racing as they return to the ranch for the fourth year as the title sponsor. After being involved in both the Area Qualifiers and Regional Championships, the Race Gas program returns for the National where racers who registered through the Fast Track Registration Service will receive a $20 gift card redeemable on all Rocky Mountain ATV/MC inventory. Through this program Rocky Mountain ATV/MC has contributed a grand total of $196,000 back into the hands of amateur motocross racers as they compete on this years' Road to Loretta's. In addition, Attack Graphics is offering a promotional code for limited edition Loretta Lynn number plate backgrounds to be included.

"There's nothing quite like the excitement that surrounds Loretta Lynn's every year, and we're happy to be a part of it," said Dan Thomas, CEO and Founder of Rocky Mountain ATV/MC. "Supporting the sport is something we take very seriously. We know this championship means a lot to the riders who compete and to the motocross community at large, and we're glad to serve as the title sponsor."

Thor and Parts Unlimited continue their high-level of support hosting various giveaways, as well as the Thor Tower that provides the best viewing for Thor racers and families throughout the week. ProX returns to the lineup for their second year, and Bell Helmets continues with the holeshot awards. With a total of 102 gate drops scheduled for 2017 at the Ranch, Bell will have $10,200 in gift certificates up-for-grabs the week of the national.

Sponsor Village will boast some of the industry's best companies throughout the week of the National.
Sponsor Village will boast some of the industry's best companies throughout the week of the National.

- Ken Hill

Oakley will be in Sponsor Village displaying a mix of their sunglasses and motocross goggles, while Red Bull returns as the official energy drink for its seventh consecutive year in addition to sponsoring the Mini Moto Mechanics Invitational Pit Bike race. GoPro remains the official camera of the AMA Amateur National, and the GoPro 10 Commandments return as one of the most iconic track features.

Alongside the National's feature sponsors are the associate sponsors, including Dunlop, FMF, Pivot Works, Wiseco, Cometic, Sunoco Race Fuels, MotoTees, Wyotech and Alpinestars. 

All seven major manufacturers including Honda, KTM, Kawasaki, Suzuki, Husqvarna, Cobra and Yamaha continue their support of amateur motocross with $632,300 available in contingency. The 2017 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship runs July 31 through August 5 at Loretta Lynn Ranch in Hurricane Mills, Tennessee. 

There will be 46+ hours of live online streaming coverage that begins on Tuesday, August 1 through Saturday, August 5 on RacerTV.com, and two one-hour highlight shows featuring the event will air on NBC Sports Network on Saturday, November 11 at 2:30 p.m. and Saturday, December 23 at 3:00 p.m. EST.

For additional information, visit the official website at www.mxsports.com or call (304) 284-0101. Also follow the official Facebook, Twitter and Instagram accounts for exclusive content and to catch the latest news. 

About the Rocky Mountain ATV/MC AMA Amateur National Motocross Championship

The Rocky Mountain ATV/MC AMA Amateur National Motocross Championship is the world's largest and most prestigious amateur motocross racing program. The national qualifying program consists of 57 Area Qualifiers (February through May) and 13 Regional Championships (May through June), hosted at select motocross facilities across the country. The qualifying system culminates in the National Final (first week in August) hosted annually since 1982 at the home of country music star Loretta Lynn in Hurricane Mills, Tenn. Nearly 22,000 racers attempt to qualify in 35 classes for the 1,446 available positions at the National. Christened "The World's Greatest Motocross Vacation", the National event serves as a launch pad for some of the biggest names in professional motocross and supercross, including Ricky Carmichael, James Stewart, Ryan Villopoto, and Ryan Dungey. The national program is produced by MX Sports, Inc., a West Virginia-based race production company and sanctioned by AMA. For more information, please visit www.mxsports.com

About the American Motorcyclist Association

Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world's largest motorcycling rights and event sanctioning organization, the AMA advocates for riders' interests at all levels of government and sanctions thousands of competition and recreational events every year. The AMA also provides money-saving discounts on products and services for its members. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit www.americanmotorcyclist.com. Not a member? Join the AMA today: www.americanmotorcyclist.com/membership/join

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